Thursday, August 7, 2014

Unilever Nigeria's Ideatrophy Competition

With one exciting idea, you stand the chance to win fantastic prizes,including a trip to the Unilever office in Singapore or London.

To give University students the opportunity to express their unique business ideas, be developed by professional business mentors and get a taste of after-school life, Unilever Nigeria has launched the Unilever Nigeria Ideatrophy competition.

How does the competition work?

To participate in the competition, University undergraduates need to form a team of three people*.
Each team will be required to submit a proposal based on the business challenge proposed by Unilever Nigeria.

Visit to download the challenge brief. Submitted
ideas will then be assessed by a panel From the assessment of ideas,
six teams will be selected to compete at Zonal Championships that will
hold in Lagos, Calabar and Abuja For each Zonal Championship, six different teams will compete From each Zonal Championship, two teams will emerge and move on to compete at the National Championship From the six teams that will compete at the National Championship, only ONE will emerge as the overall winner

*All members within the team must:

- Be University undergraduates
- Attend the same University
- Have a minimum of Second Class Lower
- Not be older than 24 years.
- To participate in the competition,

visit for more details.

Ensure to read and understand the business brief and competition's Terms & Conditions

Competition Prizes

Winning Team at National Championship

All Expense Paid trip to Unilever Global Office (London) or Singapore
Brand new Ipads, Laptops, Samsung Galaxy phones and Tabs and
certificates for each team member + Lots more

What is Ideatrophy?

Unilever Ideatrophy is the No. 1 Leadership Challenge for university
undergraduates! It is a challenging and creative experience, where
participants competitively learn how businesses work in real life
while developing great skills and competencies.

Each Edition, a leading Unilever brand is selected as the sole focus
of the Ideatrophy challenge with an underlying target to drive
creativity and innovation among the contestants.

The first edition was in 2011 with AXE, Lifebuoy powered the second
edition in 2012 and this year REXONA is on the spotlight, the finals
were electrifying and the winners celebrated their victory in the
heart of London.

Ideatrophy is not a simulation, but is 100% RCF (real/cool/fun)
business experience. So, we advise you to challenge yourself before
you start your own career!

The previous two Editions were simply incredible! We saw young and
innovative minds, from Universities across Nigeria, create breath
taking campaigns and build transformational business plans to drive

This is the 3rd edition of Unilever Nigeria's Ideatrophy. It is the
league of future leaders, powered by Rexona.

The title of this edition is ' Growth that doesn't affect the Earth'
submission starts July 17th and closes 15th August.

The final team get to represent Nigeria in Singapore at the Future
Leaders League 2015. There are also consolation prizes for other

To register go to


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