What you are reading or about to read is the result of a 2 year research
done about the Nigeria music factory in order to detect and diagnose reasons
why some acts who should be giants in the factory are still regarded as dwarfs
and rather than being called men, they are treated as boys. This research took
this length of time just to check on the trend of things and supervise if they
were going to change.
For a while now, several acts have been doing real good music with the right producers, collaborations and videos, but they haven’t gotten half way the ladder up. These acts have got the right combination of voice, appearance, delivery on beat, lyrics, excellent producers, association within the music factory, record deals and management, but they each lack one spice which should make the soup delicious.
This epistle will be taking a critical look and diagnosis of these ‘supposed giants’.
The acts to be covered by this
epistle include SOLID STAR, SKALES, GODWIN, OREZI,
REMINISCE, JAHBLESS, and HAKYM THE DREAM.
These dudes have all got what it takes to have been crowned kings in the
music kingdom, but at least one or more ingredient is missing, which in my opinion
if added will further boost their careers, and move them offshore.
These acts will also be rated using the following criteria all over 10
o Lyrics and Lyrics Delivery
o Music Production
o Collaborations
o Looks and Physical appearance
o Fans Relation
o Artiste Management
o Record Deal
o Publicity and Strategy
o Video Quality
o General Rating
As an umpire, I will be very objective in my diagnosis and rating. Kept
you waiting enough, peeps let’s do this:
SOLID STAR
Solid star came into limelight with his hit banger ‘one in
a million’ featuring the maestro 2face Idibia which soon went into past glory.
Ever since then, he hasn’t stopped what he knows how to do best, dropping other
singles such as ‘Confused’, ‘Omotena’, Skibo with good quality corresponding
videos.
His videos to all 4 singles have been well above average and one sits to
think about what the problem is. Why on earth will anyone feature 2baba and not
make a spectacular hit of the song.
Solid star has got a bad habit of the repetition of hit beats and
lyrics. This kinda works for a couple other artistes, (Wizkid shows us the
way), but this obviously ain’t working for him.
This dude has obviously got talents, a couple lyrics, although not in
the realms of 2baba in terms of looks, good delivery on beat, but genuinely he
lacks the proper management and publicity touch.
Proper management and publicity are two different things. A good
management goes beyond recording good music and shooting good videos, it
encompasses a whole lot. Publicity on
the other hand is serious business and differs from artiste management. This
goes beyond radio and tv promotions. Dude, wake up the world has moved on.
Brother, you got a good name, the
ball now drops in your court to make your solid star a SUPER
SOLID STAR.
RATINGS
o Lyrics and Lyrics Delivery 6
o Music Production 6
o Collaborations 7
o Looks and Physical appearance 4
o Fans Relation 3
o Artiste Management 5
o Record Deal 5
o Publicity and Strategy 3
o Video Quality 7
o General Rating 5.1 AVERAGE
SKALES
This E.M.E soldier has got what it takes to be a crowned king.
He’s jointly signed on E.M.E records with the just departed super star
Wizkid and Banky W, one wonders why he isn’t doing commercially just as well.
This ‘MUKULU’ crooner who has also featured on several tracks by other
artistes was at first taken hand in hand with this label mate Wizkid, but i
guess was dropped for obvious commercial reasons. Skales is the kinda artiste
that fluctuates with his lyrics, his best being his feature on Wizkid’s
‘Baddest Boy’ track.
His ‘Mukulu’ video wasn’t bad though for an introduction and sincerely,
Skales doesn’t really have that look thingy going for him, at least in
comparison to Wizzy. (Some say he looks razz). This dude has also got the right
combination of talent, lyrics, production and a further added advantage of a
reputable record label and record deal, but genuinely bro, you really don’t
have to be featured on just any song. I saw you in a video sometimes and I was
like WHAT THE F*CK!!! Some collabos just ain’t right for you.
Please also endeavour to push your singles real hard, E.M.E won’t sell
you, you gotta sell E.M.E, and in doing this, use the right strategy.
RATINGS
o Lyrics and Lyrics Delivery 5
o Music Production 6
o Collaborations 6
o Looks and Physical appearance 5
o Fans Relation 3
o Artiste Management 6
o Record Deal 6
o Publicity and Strategy 3
o Video Quality 6
o General Rating 5.1 AVERAGE
GODWON
Sincerely, this hard core rapper is off the hook. Signed on to Serengeti
Music, Godwon came into limelight and I personally welcomed him. Although it
must be said that M.I’s competition has dealt a big low on him but on a second
thought, he could carve out a niche for himself.
Truth be said, Godwon is dope, got beautiful masculine physique (no
homo) , interesting collaborations with the likes of Banky W, Iceberg Slim
and Rico White, so what the heck is the problem?
His ‘Omo ele’ and ‘what you talking about’ tracks were on replay on my
music gadgets for a long time and I often times wonder why djs felt
otherwise about this songs. His videos haven’t been bad either, but still got
room for improvement. His major hiccup has been publicity and the right
strategy to go about it. He also needs to improve with his videos, you are a
rapper for heaven’s sake, be hard core! Lastly, your songs isn’t aired at the
right places. You got a good record label, you can only get better on your
publicity bro.
RATINGS
o Lyrics and Lyrics Delivery 6
o Music Production 6
o Collaborations 7
o Looks and Physical appearance 6
o Fans Relation 3
o Artiste Management 6
o Record Deal 6
o Publicity and Strategy 3
o Video Quality 4
o General Rating 5.2 AVERAGE
OREZI
They call him Orezi, Fine boy Orezi. This brother is a talent. Got the
voice to be compared with Wande Coal and Chuddy K, wonder why his commercial
achievement can’t achieve this feat. ‘I no fit lie’ was Orezi’s first song that
I ever listened to it wasn’t bad for an introduction, and ever since he can
only get better with tracks like ‘High BP’, ‘Booty Bounce’ and his feature with
other artistes on Jimmy’s ‘Komije’, and his new ‘Rihanna’ single.
Orezi is handsome no lies, got talents, vocals, lyrics and use of words,
adequate management at least but just like everyone else, he got a few potholes
to fill.
Personally, I think probably because he knows he’s got talent and style
and a couple association with people that matter in the music factory, he
thinks he has arrived. Wake up bro, even paupers know Bill gates. The
competition only gets stiffer. Also quit reminding us of the fact that you
fine, we know that already, we see you in videos. Keep it up bro, I see you on
top.
RATINGS
o Lyrics and Lyrics Delivery 5
o Music Production 6
o Collaborations 5
o Looks and Physical appearance 7
o Fans Relation 4
o Artiste Management 6
o Record Deal 5
o Publicity and Strategy 3
o Video Quality 7
o General Rating 5.3 AVERAGE
REMINISCE
Reminisce Ibile, street king, Mr. Kako, ‘Kako bi chicken’ crooner. Remilekun,
a.k.a Reminisce is a street king with his Yoruba rap music genre. He does real well
on his beat and every single of his leaves the streets with a slang. Reminisce
who’s got a real hard look is well adapted to the streets and you can tell from
the lyrics of his songs. Mr Kako hasn’t being doing badly, having featured
gurus like Ruggedy baba, 9ice and Jah Bless. He attacks his beats well too and
has got the right choice and use of words to go with it. This dude in my candid
opinion should have gone farther but I think he got a few stuffs to address.
First, Mr. Remilekun, you gotta start smiling. I see you sometimes at
events, photos and on Tv and I’m like whaaa sheeeeee!!! When your fans listen
to your good music, they smile, I guess doing the same won’t harm you either. Lastly,
I got reservations as regards your publicity. When you dropped your album, it
took a long time for your fans to know. Sell your face, your name, you are a
brand, not just your music. Please swallow these bitter pills with a lotta
water. On a more relaxed mood bro, you one on the street’s best EVER.
RATINGS
o Lyrics and Lyrics Delivery 7
o Music Production 7
o Collaborations 6
o Looks and Physical appearance 5
o Fans Relation 5
o Artiste Management 5
o Record Deal 5
o Publicity and Strategy 4
o Video Quality 6
o General Rating 5.6 AVERAGE
JAHBLESS
Jah bless in the building. The
‘Joor ooo’ crooner. This song got hold of the street for a long time, and the
slang in it was generally accepted. The remix to the song was also a commercial
hit. Please pardon my bias for Jahbless because I must confess that I have been
following him in a while prior to the beginning of this research. His got
brains and talent and one more fascinating thing is his immense love for
growing talents to which I know 9ice and Reminisce can bear me witness. I
usually love to use a spectacular line of English when describing him,
‘JAHBLESS IS STREET MUSIC’.
Musically and commercially, he ain’t in the best of places and there is
room for improvement. Although his humility has earned him a good name and
tight connects with the A listers in the entertainment factory, but that isn’t
enough. Jahbless bro, your publicity is really lacking. Your fans only get to
see or hear about you when you drop a single. As a disciple, it took me several
days to grab your album and video the last time they dropped, this goes a long
way to tell you that you need to put some things in place. Brother, take these
talents that I’m giving you, use them wisely so Jah can bless you more.
RATINGS
o Lyrics and Lyrics Delivery 7
o Music Production 7
o Collaborations 7
o Looks and Physical appearance 6
o Fans Relation 6
o Artiste Management 5
o Record Deal 5
o Publicity and Strategy 4
o Video Quality 6
o General Rating 5.9 AVERAGE
o
HAKYM
THE DREAM
Lamba limbo lamba. Hakymthedream, your head is there. The ‘Lamba
Crooner’. His first official single ‘Dey there’ audio and video got me glued to
my seat the first time I saw it at a club in lagos. This brother is a bundle of
talents. Moving from ‘Dey there’ to ‘Scooby doo’, ‘Lamba’ and then ‘Miracle’
only shows how prolific he can be. Hakym also does so well on the beat, good
with his lines and its usage (although a repetitor of lines and beat) , good
collaborations and producers to go along side.
His videos ain’t bad, with obvious room for improvement. Also currently signed to Serengeti Music, he’s
got an excellent management and efficient manager, but his major hiccup is
publicity. Hakym it’s high time you stopped being the dream, be the real deal
bro.
RATINGS
o Lyrics and Lyrics Delivery 7
o Music Production 7
o Collaborations 7
o Looks and Physical appearance 7
o Fans Relation 6
o Artiste Management 7
o Record Deal 7
o Publicity and Strategy 3
o Video Quality 7
o General Rating 6.44 AVERAGEFollow Ob9ja.com On Facebook www.facebook.com/ob9ja
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